Our product was introduced as one of “The last artisans of Japan” in NOWNESS, the digital magazine published by LVMH (LVMH Moet Hennessy Louis Vuitton S.A.). Here, you can see the short film made in February 2015 as a part of the collaborative project “HANDRED”.
IS JAPAN COOL?
“IS JAPAN COOL?” is ANA’s website that introduces foreigners to the most appealing aspects of Japan. We were introduced as a rice vinegar brewery in its special feature “WASHOKU (Japanese food)”.
The Japan Times
We also featured extensively in the article “Searching Kyoto for the holy grail of Japanese rice vinegar” in The Japan Times, Japan’s oldest English language newspaper. The article offers a detailed background of the birth of Pure rice vinegar Puremium.
Our “Pure rice vinegar Puremium” was selected as one of “The best foods they ate in 2015”, in The Guardian. The newspaper’s London chief, James, who recommended it, said in the article “They gave me a litre bottle and, at first, I tried to use it sparingly, but I ended up putting it on lots of things at the restaurant. It was gone within a week.”